King of Crabs
Something cool and funky
Robot Squid, an indie game studio founded by the team behind Ubisoft’s smash hit ‘Hungry Shark’ mobile game - appointed Growthcurve as their User Acquisition agency in the run up to the global launch of their first title ‘King of Crabs’ for iOS and Android. After running a programme of high-frequency experimentation in select European and Asian markets to establish the most cost effective audience groups, media channels and creative - Growthcurve launched King of Crabs globally - localising hundreds of unique ad variants for markets across Asia, Europe and North America. Our local language campaigns drove King of Crans to top 10 chart positions in several different countries and helped Apple recognise King of Crabs as ‘App of The Day’ several times in tier 1 markets like the UK and Japan.
We established machine learning models which would predict the users most likely to become active players and deployed these across Facebook, Google and In-App networks to precision target ads acquire quality cohorts of users with low churn rates, giving the best opportunity for monetisation.
As we managed the studios entire paid acquisition spend we were able to shift media investment globally and upweight markets contributing to the best bottom-line metrics, maximising Robot Squid’s return on ad spend